WebSense--Helpful, simplified website tips for any retail store owner
Web statistics: The key to understanding your customers' behavior
You know that rumor (one that carries more than a touch of paranoia) that people are watching everything you do online? Well, it’s true in a way—at least when it comes to your own website. Did you know you can follow visitors around your site? By applying a specialized program called website analytics, you can “spy” on your site’s traffic and check out how your visitors spend their time there. The program gathers data about your site and gives you a nifty little batch of statistics organized into a variety of reports that show you how successful your site is. Read the rest of this article here.
Boost your Web traffic with a few minor changes to your site How’s the traffic on your website? Is your site really serving your business by drawing in new views and potential customers? Is your traffic increasing, as it should? Or is your site just kind of sitting there like that ugly tarot deck you got as a freebie from your distributor—the one that’s gotten shoved to the back of the shelf and is a little dusty, the one that customers glance at but never pick up? Read the rest of this article here. Blog your way to a great relationship with your customers
Hey, have you got a blog? Are you blogging? I just updated my blog—how about you? “Blog”? Sounds like somebody’s got a serious case of postnasal drip, doesn’t it? By now, you’re in one of two camps: (1) You have heard of blogging, the popular Web pastime, and maybe even do it yourself; or (2) You have one burning question: What the heck is a blog? Read the rest of this article here. An attractive website draws customers and keeps them coming back Just say no to ugly. Leave “Oh, honey, looks aren’t everything” for your conversation with that distraught teenager who’s at an awkward stage. If you’re talking about your website, looks do matter—a lot. Profitable results come from high traffic on the Web, and to build traffic, your website has to be appealing. Think of your website as the virtual version of your store and the home page as your storefront—it all has to look good to draw in customers, right? Just as you would paint your walls, dust your shelves, and set up eye-catching displays in your brick-and-mortar store, making your website attractive will draw visitors and keep them coming back. Read the rest of this article here. Optimize your target marketing with e-newslettersDo you have that niggling thought in the back of your mind, born of too many retail seminars, that you should be marketing yourself more? And does the mere thought of that rub you the wrong way, making you think of obnoxious car-dealer TV commercials or print ads blaring irritating catchphrases nobody in their right mind would fall for, like “LOW, LOW, LOW PRICES!”? Read the rest of this article here. Understand the basics in harnessing the power of the Internet Where to start? Now, of course, you’re up to your eyeballs in inventory, special orders, bills to pay, perhaps some staffing issues, and when someone mentions putting together a website, you probably think, “Ugh. I’ve been meaning to get around to that …” But where do you start? Before you pick the name of your site or start perusing color schemes, it’s most important to determine what kind of site you want. Read the rest of the article here. Frequently Asked QuestionsFor more helpful website tips, sign up for a free subscription to New Age Retailer magazine! |