"My ads always pay for themselves and generate new accounts as well as remind existing accounts to reorder. I know from the response to my ads that New Age Retailer continues to be the main buying tool for many retailers." —Debbie Berrow, Bell Pine Art Farm

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"As a small business owner, there is no small decision regarding advertising dollars. Placing our ad in New Age Retailer was a step of faith that resulting in an encouraging return!. The ads paid for themselves within a few weeks. In addition to new accounts, many leads have been generated. My company has gained national exposure at a fraction of what participation in wholesale shows would be." —Christine Fekete, Think Happy Stuff

 

 

"My company, Deva Designs, has been advertising with New Age Retailer since 1994, and I consider that to be a major reason for the success of my company. New Age Retailer has helped build my business from a small cottage industry to an international company." —Micki Baumann, Deva Designs

 

 

"The first year we advertised in New Age Retailer we literally tripled our business. To this day we still receive 95% of our new customers from New Age Retailer." —Suzanne Mancinelli, Dryad Design

 

 

"If you need to advertise, choose wisely. New Age Retailer has been an exceptionally wise choice we've made in advertising our products." —Jonathan Goldman, Healing Sounds

 

 

"My New Age Retailer ads generate fabulous new customers for my business. The articles are well written and very informative for every type of retailer and supplier alike. My past life was in the toy industry, and our trade magazines were first rate. New Age Retailer fits right in, offering valuable resources and market information. It is where I go first." —Felicia Riccardo, Sterling Moon

 

 

"When I am consulting with business clients, I insist they advertise in New Age Retailer. It is THE essential magazine to publicize your product in the marketplace. It's a no-brainer: If you are not advertising in New Age Retailer, you are not serious about your business." —Steven Halpern, Steven Halpern's Inner Peace Music

 

 

"We've advertised in newspapers and giftware magazines and on radio and television with little or no return. My advice? If you want to get a return for your advertising dollars, advertise in New Age Retailer. On a scale of 1 to 10, New Age Retailer has been a 12 in helping to build our business. It's the best place you can put your money. And the people at New Age Retailer are fun to work with" —Diane Sams, Fool Moon Treasures

 

 

"Adverising in New Age Retailer has been the cornerstone of my business for over 10 years. I have tried advertising with other trade magazines, but they have never come close to generating the number of responses and sales I get from my ads in New Age Retailer. Money very well spent indeed!" —Mari Corrigan, Cascade Sterling

 

 

From a letter dated February 2, 2009—"I realize that there is a strong temptation to cut back on advertising when business is slow, but that is truly one of the worst things you can do for your business. It is true that retailers may have smaller budgets to spend this year, but they will spend their money with companies that they see and are reminded of through advertising—and the majority of your customers read each issue of New Age Retailer. Ever wonder why companies such as the automotive industry are running lots of TV and print ads at a time when they are losing money? Because they know that without the advertising they would be in much worse shape.

 

Last year I increased my advertising budget by 5% and had an increase in sales of 8% over the previous year. This was in a year when many vendors were seeing decreases in sales, and I attribute much of the increase to my advertising campaign.

 

The latest issue of New Age Retailer produced 53 requests for catalogs since January 1, 2009, and I have converted 43% of those requests into new customers. I find working with the staff of New Age Retailer a very positive and pleasant experience. Everything is handled very professionally. I have advertised in several other venues and found none of them to be as profitable as my New Age Retailer ads." —Micki Baumann, Deva Designs, micki@devadesigns.net.